Whiskers Brand

2025

I am a cat parent who is passionate about cat food containing quality, healthy ingredients. While I have discovered a few brands with recipes my little one and I love, I have found myself disappointed in their visual identities. For this creative exercise, I tasked myself with constructing a cat food brand that would capture my attention on the pet store shelves. After conceiving the title Whiskers, I designed the brand’s logo and selected a bright color palette. I also illustrated a number of cats that I integrated into the packaging designs along with the brand’s logos and colors. Finally, I used the packaging mockups to create three advertisement layouts.